It’s crucial in today’s competitive marketplace to get the most out of every customer communication. It’s an opportunity to separate your business from the competition and improve your brand recognition. One of the most effective ways to accomplish this is through the use of colour. Quality, cost-effective colour documents can significantly improve brand recognition, drive sales and leave a professional impression with your customers.
- Colour improves brand recognition by up to 80%.
Marketing pieces stand out with colour and help drive sales. - Colour highlights important information and conveys a professional look and feel.
It takes only 2.5 seconds for people to decide whether to read or reject direct mail and pamphlets. - Colour makes an impression that’s 39% more memorable.
Collateral and direct mail have a bigger impact if they’re in colour. - Colour increases comprehension by as much as 73%. When customers understand the message, the sales process is faster and more effective.
Sources: Loyola College, Maryland, USA; Case & Company Management Consultants; Bureau of Advertising, Color in Newspaper Advertising; Maritz Motivation, Inc. Southern Illinois
Help your customers make an impact with affordable Xerox colour printers
Xerox has an affordable, award winning range of colour printers and MFPs that will help you take advantage of colour and enhance your brand. Some of the most popular models are shown below. Utilising Xerox EA Toner and Solid Ink, Adobe® PostScript® and PANTONE® approved colour simulations will help you match colours and truly differentiate your business.
Phaser® 6600 – £75 Cashback*
- Fast Vibrant Colour
- 35 page per minute
- Supports Apple AirPrint
WorkCentre® 6605– £100 Cashback*
A4 Multifuntion
- Print, copy, scan, fax, and email
- 35 page per minute
- Supports Apple AirPrint
- Intuitive 4.3 inch touch screen
Phaser® 7100 – £150 Cashback*
A3 Laser Printer
- Low price, high performance
- Desktop printer – 30 page per minute
- Comes with 3k Colour toner and 5k Black toner**
Phaser® 7500– £500 Cashback*
SRA3 Colour LED Printer
- Print oversize media – Tabloid Extra – SRA3
- Professional-level colour printing for large workgroups
- 35 page per minute
- Comes with 9.6k Colour toner and 19.8k Black toner**
*Cashback available until 30/6/14. Ts&Cs apply.
**Average standard pages. Declared Yield in accordance with ISO/IEC 19798. Yield will vary based on image, area coverage and print mode
Ingram Micro UK 